Internet Marketing and the Real World. How Not to Fail
Twit! Twit!
#sgTweetUp
The internet is full of scum like spammers, phishers, and MLM people. What happens when that spills over into the real world?
Someone thought they had a brilliant idea. Organize an event on Facebook, for Twitter users in Singapore. Call it #sgtweetup. Tweeple would love to meet up as people, so lot's of people will come. However, when they come, spam them with shameless plugs of your new product launch.
As you would probably expect, people were pissed, and Twittersphere and the Blogoshere were both overflowing with negative posts.
Know Your Medium
Before delving into social media, you should understand what it's about. You're dealing with a very vocal, opinionated community of real people. You give them a wrong impression and they will blog about you, tweet about you, tumble about you, flickr about you, or even form a Facebook hategroup against you. The whole world will know. A vocal minority has a much greater impact than a passive majority.
What if the organizers were transparent from the beginning? What if they advertised the event as Singapore's first tweetup organized/sponsered by their product? They would actually be praised for taking the initiative and organizing such a wonderful event.
Transparency gives you street cred in the world of social media.
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