How IKEA Used FaceBook for the Opening of a New Store

As far as brand awareness and user engagement goes, this was a great campaign produced by Forsman & Bodenfors. Apart from this, as of my last check, IKEA has some 508 pages and 7,300 groups on Facebook, of which the majority have been created by fans of their products. Doing a quick twitter search also shows how much people are talking about them.

Build great products, and you will rule the world!